This application discloses a content projection system and a content projection method. The system comprises: a gaze point detection apparatus, configured to detect a gaze point location of an eye； an image generating apparatus, configured to generate a virtual image according to visual information and the gaze point location； and a virtual image projection apparatus, configured to project the virtual image to the fundus according to the gaze point location. According to the system and method in the embodiments of the present application, the gaze point location of a user is detected in real time, an imaging parameter corresponding to the visual information is obtained with respect to the gaze point location, and therefore, the virtual image is generated and projected to the fundus, so that virtual graphic information is better fused with reality information, and the user obtains a better sense of immersion.
