The present invention relates to a packaging and applicator assembly (10) for applying a composition (P) to the eyelashes or the eyebrows, said assembly comprising: at least one container (2) containing the composition (P), said composition containing fibers and at least one applicator (3) including a flocked applicator member (8).Cette invention concerne un ensemble conditionnement-applicateur (10) permettant dappliquer une composition (P) sur les cils ou les sourcils, ledit ensemble comprenant : au moins un conteneur (2) renfermant la composition (P), ladite composition contenant des fibres et au moins un applicateur (3) comportant un élément dapplication floqué (8).