An image pickup apparatus of the present invention includes an image pickup section configured to acquire an image by image pickup of an object and acquire digital data of the image, a determining section that determines whether or not there are a predetermined number or more of consecutive bits with a first bit value or a second bit value in data per pixel included in the digital data, a bit value inversion processing section that inverts, when a determination result that there are the predetermined number or more of consecutive bits with the first or the second bit value is obtained, the bit values so that a ratio between the first bit value and the second bit value included in the corresponding pixel data becomes a predetermined ratio, and a serial conversion section that serializes and outputs the respective bit values of the digital data obtained as the processing result of the bit value inversion processing section.
