A fishing lure to generate a vibration and sound may include an exterior housing having a cavity, a motor and battery module positioned within the cavity and may or may not be connected to the exterior housing, a battery connected to the motor and not connected to the exterior housing to provide power for the motor and a off-center weight being connected to the motor and not connected to the exterior housing to produce the vibration and sound by the motor and battery module striking the interior surface of the exterior housing.Entire device or portions thereof may also be removably placed inside or attached outside any hard lure body or soft plastic bait in common use by fishing industry when provisions for such attachment are premade.
