Spoon, swimbait, jig and hard bodied fishing lures fishing equipped with one or more light sources interacting and/or interfacing with one or more polymer light transmission mediums are described herein. The light source optically coupled to the polymer light transmission medium acts to illuminate one or more areas of the fishing lure to provide and maintain its color, color pattern, iridescence, and flash. The combination of the lenticular lens placed with the flat back translucent surface to the polymer light transmission medium on or adjacent to the polymer light transmission medium to mimic the exact appearance of the bait fish while giving the lure a motion effect and a two or three dimensional appearance not attainable by any other lure technology known today.
