The invention relates to fishing, in particular, artificial baits, namely, the oscillating lures, and can be used by amateur fishermen while fishing. The lure comprises the elongated body with a weight, an opening for attaching a fishing line and at least one hook. The front, lower or tail portion of the body is provided with a plate holder having a ring at the end, said ring passing with a gap through two openings which are divided by a crosspiece and are arranged in the middle part of the plate on the vertical or horizontal axis at equal proximity to the center of symmetry thereof. The lateral portions of the plate are symmetrically convex (curved) relative to the vertical axis. The plate is fastened in an articulated manner to the ring and can be inclined in different planes from a central position perpendicular to the longitudinal axis of the lure, with the convex (curved) lateral portions of the plate being pointed forward in the direction of the lure movement. The result is a lure that works very effectively and carries out its function at a minimal execution rate, with a wide range of oscillations, namely, from aggressively vibrating oscillations with a high frequency and low amplitude to the oscillations working more gently and at a low frequency with an increase in the oscillation amplitude and without tangling the fishing line around the hook, and which would have ability of providing effective oscillations under condition of changing direction and speed of movement.