PROBLEM TO BE SOLVED: To provide a water-in-oil type emulsion cosmetic capable of obtaining a natural glossy finish while maintaining a covering power.SOLUTION: The present invention relates to the water-in-oil type emulsion cosmetic containing the following components (A), (B) and (C): (A) a plate-like powder having an average particle size of 1 to 50 μm, when the powder is uniformly applied to a black artificial leather so as to be 8 mg/100 cm2 and colorimetry is carried out at regular reflection (incident light angle 45°, acceptance angle -45°), 0.1 to 10 mass% of the plate-like powder having a saturation C defined by CIE 1976 L*a*b*color system of 20 or more and a hue angle of 300 to 360° (B) a plate-like powder having an average particle size of 1 to 50 μm, when the powder is uniformly applied to a black artificial leather so as to be 8 mg/100 cm2, and colorimetry is carried out at regular reflection (incident light angle 45°, acceptance angle -45°), 0.02 to 10 mass% of a plate-like powder having a color saturation C defined by CIE 1976 L*a*b*color system of less than 20 and a L*value of 90 to 150 and (C) 0.2 to 30 mass% of mica other than the components (A) and (B) having an average particle size of 25 to 100 μm, wherein the mass ratio (A)/(B) of the component (A) to the component (B) is 1.0 to 10.SELECTED DRAWING: NoneCOPYRIGHT: (C)2017,JPO&INPIT【課題】カバー力を維持しつつ、自然な艶感がある仕上がりが得られる油中水型乳化化粧料を提供する。【解決手段】次の成分(A)、(B)及び(C):(A)平均粒子径が1~50μmの板状粉体であって、該粉体を黒色の人工皮革に8mg/100cm2となるように均一に塗布し、その正反射(入射光角45°、受光角-45°)において測色したとき、CIE1976 L*a*b*表色系で規定する彩度Cが20以上、色相角が300~360°である板状粉体 0.1~10質量%、(B)平均粒子径が1~50μmの板状粉体であって、該粉体を黒色の人工皮革に8mg/100cm2となるように均一に塗布し、その正反射(入射光角45°、受光角-45°)において測色したとき、CIE1976 L*a*b*表色系で規定する彩度Cが20未満、L*値が90~150である板状粉体 0.02~10質量%、(C)成分(A)及び(B)以外であって、平均粒子径が25~100μmの雲母 0.2~30質量%を含有し、成分(B)に対する成分(A)の質量割合(A)/(B)が、1.0~10である油中水型乳化化粧料。【選択図】なし