An electronic atomizing device (1,10), comprising a body (100) and an atomizing element (200); the body (100) is provided with an e-liquid storage cavity (140) and an air suction channel (160); the atomizing element (200) comprises a porous body (220) and a heating structure; the porous body (220) comprises an e-liquid suction surface (222), an atomizing surface (224) and a side surface (225); the e-liquid suction surface (222) is used for drawing e-liquid from the liquid storage cavity (140), and the heating structure is located on the atomizing face; at least one section of the airflow channel extends to the interior of the porous body (220) by means of the side surface (225).