The present invention belongs to the Internet field, and provides a data statistical method and a statistical system for an advertisement monitoring technology. The method comprises: recording source tags matching each program resource; recording information feedback terminals matching the source tags; according to the user demand, counting the number of uses of each tag and played advertisements; sending, to the information feedback terminals matching each label, the number of uses of the tag and the played advertisements, and sending technical usage data to a factory-preset data acquisition terminal. The invention enables the content provider to know the playing status of the content in time, can share the advertising revenue between a platform party and a content provider, and at the same time, can facilitate the factory to timely and effectively acquire the usage of related technologies.
