[Object] Provided is a fishing hook in which a light-emitting element is provided on a base end side of a hook body formed by bending a wire, whereby natural bait or various types of artificial bait can be used, a fish-attracting effect can be imparted to the fishing hook itself, and the light-emitting element can be provided with a function of suppressing separation of the bait.[Solution] On the base end side of the hook body provided continuously to a substantially C-shaped hook portion, the light-emitting element in which a light-emitting sheet capable of emitting light from a phosphorescent material and/or luminescent material and a multilayer polymer film having an interference phenomenon of light are laminated is attached. Moreover, the light-emitting sheet and the multilayer polymer film in the light-emitting element are wound upon the base end side of the hook body in a laminated state, and a fishing line or affixing line is wound and affixed upon the front surface side of the light-emitting element so as to form an uneven surface.