An ultrasonic diagnostic apparatus including: an ultrasonic probe configured to transmit an ultrasonic beam to an examinee, and receive a reflected echo signal from the examinee a beam forming unit configured to supply the ultrasonic probe with a driving signal for transmitting an ultrasonic beam a data converter configured to conduct a plurality of signal processing on echo data obtained by digitizing the reflected echo signal to convert the echo data to ultrasonic image data and a display unit configured to display an ultrasonic image based on the converted ultrasonic image data.
