A system for monitoring and communicating fishing data that includes equipment for measuring and transmitting ambient atmospheric condition data, measuring and transmitting ambient aquatic condition data, a global positioning system (GPS) for obtaining and reporting a GPS position, and a fishing lure having fishing lure information storage for storing and reporting fishing lure information. The system further includes a control unit communicably coupled to the equipment which measures and transmits the ambient atmospheric condition data, ambient aquatic condition data, the GPS, and the fishing lure, and which is operably associated with a database configured for receiving, storing, and reporting the data and information associated therewith. Moreover, the system further includes a display communicably coupled to the control unit and configured for displaying one or more of the ambient atmospheric condition data, the ambient aquatic condition data, the GPS position, and fishing lure information reported by the database.
