A bait clip may be used with a fishing lure. The fishing lure has a weighted body. The weighted body includes a groove which extends at least partly around the weighted body. The fishing lure is adapted to be inserted into bait. The bait clip includes a clip portion and a face portion. The clip portion has a first leg and a second leg extending from one end of the clip portion. The face portion is rigidly fixed to the one end of the clip portion. The face portion has a surface which outwardly presents an image. The face portion defines a plane. The plane is generally perpendicular to the first and second legs. The clip portion is configured to be inserted around or through the bait pinning at least a portion of the bait within the groove.
