A container adapted for holding shrink wrap in place without the use of adhesives. The shrink wrap is held in place by at least one protuberance on the sides or bottom of the container. The protuberance has a particular design in relationship to the sides or bottom of the container that prevents slippage of the shrink wrap. Also disclosed is a container system for consumable products, comprising the aforementioned container, at least one lid, and a shrink wrap.