A fishing lure representing a typical fish is formed from plastic or polymer. Embedded therein is provided a dynamic motion actuator utilized to attract fish by the continuous or random motion effected thereby. The device is powered by an onboard battery connected to a vibrational motor. Various alternative embodiments are provided. Amongst these one powers the lure using a cellphone stick battery supply having an electric wire socket to socket connection to a USB, circular socket or similar charging mechanism. Another has a door or screwed on cover that is removable and thereby operable to permit egress and ingress of used and replacement batteries respectively. The final embodiment is self contained as it is to be rechargeable via inductive principles.
