An absorbent article such as a sanitary towel, a panty liner, a diaper or an incontinence pad with a longitudinal direction and a transverse direction and with said edges running in the longitudinal direction and end edges running in the transverse direction and including a liquid-barrier surface, a liquid-permeable surface and an absorbent body between the two surfaces, a fragrance device being arranged on one of the surfaces of the article. The fragrance device has an active, fragrant form and an inactive, non-fragrant form and is arranged on the surface of the article in the inactive form and is activatable by mechanical action such as rubbing or scraping.