This system includes an olfactory display in which a plurality of aroma source cartridges can be loaded, a terminal device that controls the olfactory display, and a server connected to the terminal device via a network. The terminal device includes a content reproducer that reproduces an aroma-added content downloaded from the server. Aroma reproduction information includes aroma numbers standardized to specify types of aromas. The content reproducer determines which one of the plurality of aroma source cartridges loaded in the olfactory display is to be used to reproduce an aroma based on the aroma number, and allows the aroma to be emitted from the olfactory display based on the aroma reproduction information in synchronization with video and/or sound.
