The purpose of the present invention is to provide a method for manufacture of an absorbent article with which it is possible to form a desired coloring pattern upon an absorbent article and to reliably manage the quality of said coloring pattern. Provided is a method for manufacture of an absorbent article in which: microcapsules which are provided upon a substrate and in which coloring agents are enclosed are destroyed in a prescribed pattern and the coloring agents discharged upon the substrate and the substrate is coated with a developer causing the coloring to be expressed in the prescribed pattern via a reaction between the coloring agents and the developer.