#$%^&*AU2015204312A120150806.pdf#####ABSTRACT The present invention provides compositions of matter comprising plant-operable promoter sequences that confer selective/specific endosperm expression on genes to which they 5 operably connected and uses of such compositons to confer gene expression, especially in developing endosperm. 6681695_1 (GHMatters) P88551.AU.2 LEOWNR