#$%^&*AU2013257385A120131128.pdf#####ABSTRACT The present invention provides compositions of matter comprising plant-operable promoter sequences that confer selective/specific endosperm expression on genes to which they 5 operably connected and uses of such compositons to confer gene expression, especially in developing endosperm. 4749365_1 (GHMatters) P88551.AU.119/26 . ... .. .. . .. ........A .. --... ... ....... ......... .. . . .. .... ..