An apparatus, system and method for tracking growth of a human over time and in correlation with various notable events, for example, the size of an infant when the infant turns one month old, the size of an infant when the infant first rolls over, the size of an infant when the infant experiences a holiday for the first time, or the size of an expectant mothers expanded torso when she is 36 weeks into her pregnancy, through image capture of the growing human located proximate correlative indicia placed upon a display face of a flexible tracking sheet and during or close-in-time to the occurrence of a notable event.