To provide a scalp and hair cosmetic product which can be reliably applied to the scalp and hair, dries quickly after being applied, and can easily improve the look and feel of the hair. A scalp and hair cosmetic product which is characterized by comprising (A)ethanol, (B) powder, (C) a moisturizing agent, and (D) a thickener, wherein the mass ratio (C)/(B) of the component (C) to the component (B) is 5 or less (including 0).本發明提供一種能確實塗抹於頭皮及毛髮，且塗抹後儘快乾燥而可輕鬆改善毛髮之外觀或觸感之頭皮毛髮化妝料。本發明之頭皮毛髮化妝料之特徵在於含有：（A）乙醇、（B）粉末、（C）保濕劑及（D）增黏劑，且成分（C）與成分（B）之質量比（C）/（B）為5以下（包括0）。
