The present invention is directed to an echogenic catheter assembly. The catheter assembly includes a catheter having a proximal end and a distal end that defines a lumen extending from the proximal end to the distal end. Further, the catheter assembly includes a coil member configured with at least a portion of the lumen of the catheter. The coil member forms a plurality of outwardly extending projections. One or more of the outwardly extending projections define a cross- sectional shape having at least one non-arcuate edge. As such, the non-arcuate edges of the outwardly extending projections are configured to enhance ultrasonic imaging of the catheter when inserted into a patient.