A method of preparing colored products from edible materials comprisesprocessing Genipa americana fruit juice,which contains genipin, genipin derivatives, or pre-genipin compounds, withother edible juices or extracts which containnitroge-nous compounds such as amino acids, polypeptides, or proteins. Thegenerated natural colored products have excellent stabilityand can be used in a broad range of applications including beverages,foodstuffs, drugs, dietary supplements, cosmetics, personalcare stuffs, and animal feeds.