An optical imaging apparatus includes a splitting unit configured to split return light, obtained by applying measurement light from a light source to an object to be examined via a measurement optical path, into a plurality of beams, a light receiving unit configured to measure intensities of the beams, a changing unit configured to change a ratio of signal components of as an image to be displayed based on the measured intensities of the beams, an angle specifying unit configured to specify an angle, and a generating unit configured to generate an image by calculation using the changed ratio of the signal components. The ratio of signal components of an image to be displayed based on intensities of beams is changed in accordance with information about a specified angle to generate an image of an object such that the direction of edge enhancement on the object is changed.