The present invention relates to a process for preparation of a tea product. The process for preparing a tea product comprises the steps of: a. Adding an aqueous solution or dispersion of a substance selected from the group consisting of sugars starches or vegetable gums chicory extract or enzymes or a mixture thereof to black leaf tea to obtain a mixture and b. Drying the mixture to a moisture content of less than 10% by weight to obtain a tea product characterized in that the surface reflectance of the black leaf tea measured with amber tristimulus filter under D65 illuminant is greater than 12%.
