A pop gear or gang troll includes a wire leader and a plurality of spinner blades. The spinner blades may include a polycarbonate body or a body of some other material, a fragmented reflective material disposed on the polycarbonate body so as to reflect incident light in varying directions depending on the relative location of the incident light, and a luminescent material. The spinner blades may have a shape such as generally fish shaped, ovoid, round, or spoon shaped. A lure includes a polycarbonate body (or a body formed from some other material), a fragmented reflective material disposed on the polycarbonate body so as to reflect incident light in varying directions depending on the relative location of the incident light, a luminescent material, and a hook attached to the body. The body of the lure may have a shape designed to lure fish and/or to cause a desired motion to the lure (e.g., vibration).