The present invention aims to provide a UV protective cosmetic composition having a high SPF and having a protective effect in a broad wavelength region over UVA and UVB, without undesirable white appearance upon application to the skin. The UV protective cosmetic composition of the present invention comprises (a) 3-15% by mass of one or more UV absorbing agents (b) 10-22% by mass of zinc oxide with an average particle diameter of 35-80 nm and optionally (c) 0-0.5% by mass of a white pigment, wherein the SPF of the cosmetic is 30 or greater, and the critical wavelength of the cosmetic is 370 nm or greater.
