An ultrasound diagnosis apparatus comprises processing circuitry configured to set initial values for a set of imaging parameters for use in acquiring ultrasound data for an ultrasound image, the set of imaging parameters comprising at least one acquisition parameter； acquire the ultrasound data according to the initial values for the set of imaging parameters, and process the ultrasound data to obtain the ultrasound image； extract imaging information in a region of interest of the ultrasound image； obtain predicted values for the set of imaging parameters using the extracted at least one feature and a machine learning algorithm trained using user-selected values for the set of imaging parameters, wherein the user-selected values are selected to provide a preferred appearance of the region of interest； and set the predicted values for the set of imaging parameters for use in acquiring further ultrasound data for a further ultrasound image.
