An ultrasound diagnosis apparatus of embodiments includes an ultrasound probe, a scanning controller, and a display controller. The ultrasound probe is configured to be capable of ultrasound three dimensional scanning by swinging a plurality of transducer elements in a direction orthogonal to the arrangement direction of the transducer elements. The scanning controller is configured to control the ultrasound probe to scan a plurality of intersecting cross sections while swinging the transducer elements. The display controller is configured to control such that a plurality of ultrasound images based on ultrasound scanning performed on the cross sections are displayed on a given display.