An eyelash measuring device having: a ruler, a substantially eye shaped opening formed by an upper arch and a lower arch, and a graticule. The ruler is on the upper arch of the substantially eye-shaped opening and allows a user to measure an eyelash, and then set the measurement via the graticule. The eye shaped opening allows a user to gaze through the device to a mirror for measuring, and the ruler is printed in reverse so that when gazing in a mirror the type appears to be correctly oriented.
