Procedure for makeup of the skin and / or lips, in which the skin and / or lips is applied on a cosmetic makeup composition comprising, in a cosmetically acceptable medium, at least one supramolecular polymer based on susceptible polyalkene if derived from the reaction, - of at least one polyalkene polymer functionalized by at least one reactive group, said polyalkene polymer of formula HX-P-X'H in which: - XH and X'H are reactive groups, with X and X 'designating O; - P represents a polyethylene, a polybutylene, a polybutadiene, a polyisoprene, a poly (1,3-pentadiene), a polyisobutylene, and their copolymers; with at least one functionalized binding group by at least one reactive group capable of reacting with the reactive group (s) of the functionalized polyalkene polymer, said binding group being capable of forming at least 3 H (hydrogen) bonds and being of the formula: * * (See formula) ** in which L is a divalent isophorone or 4,4'-methylene biscyclohexylene group, the supramolecular polymer responding to the formula: ** (See formula) ** in which: - L 'and L "they are a group -isophorone- or L 'and L" are a 4,4'-methylene biscyclohexylene group; and - designating X and X 'O; and - P represents a polyethylene, a polybutylene, a polybutadiene, a polyisoprene, a poly (1,3-pentadiene), a polyisobutylene, and their copolymers.Procedimiento de maquillaje de la piel y/o de los labios, en el que se aplica sobe la piel y/o los labios una composición cosmética de maquillaje que comprende, en un medio cosméticamente aceptable, al menos un polímero supramolecular a base de polialqueno susceptible de derivarse de la reacción, - de al menos un polímero polialqueno funcionalizado por al menos un grupo reactivo, siendo dicho polímero polialqueno de fórmula HX-P-X'H en la que: - XH y X'H son unos grupos reactivos, con X y X' designando O; - P representa un polietileno, un polibutileno, un polibutadieno, un poliisopreno, un poli(1,3-pentadieno), un poliisobutileno, y sus copolím