A device and method for enhancing traction effectiveness of horseshoes is provided. The device includes a non-threaded stud and a non-threaded insert for receiving the stud. The insert has expandable wall sections with inwardly projecting protrusions, the wall sections at least partially sheathing the stud. The stud and insert create an assembly formed-fittingly insertable in an aperture formed on a bottom surface of the horseshoe. The stud projects outward from the bottom surface, is secure against dislodgement when the horseshoe is worn, and yet removable without threadably twisting the stud.