In the fishing lure art there is a need for a lure that remains near and parallel to the surface of the water not only when the lure is reeled in by a fisherman, but also when the lure is stationary or left to the whims of the waters current. Described are lures having a floating body that is incorporated into a non-linear lure design. Some arrangements of the invention comprise fins on the floating body to allow the lure to generate noise as it moves through the water. Still other arrangements of the invention have a ballast that adds weight and stability to the lower portion of the lure.
