Disclosed is a counter rotating fishing lure that comprises a body section having an open center, a leading edge, a trailing edge and a pair of fins that create body rotation when fluid flows thereover. Within the open center of the body region is a freely rotating member rotatably mounted to the body region and having a pair of trailing edge fins to induce a rotation in an opposite direction of the body section. This creates a counter rotating lure as the lure is drawn through the water, while its surfaces may be adorned with various designs, textures and treatments that attract attention while in the water. The leading edge of the lure is adapted to connect to a barrel swivel and towing fishing line, while the trailing edge is adapted to connect to a fishing hook to snare a fish.
