The bright pigment of the present invention contains a scaly substrate 10 and an outermost coating 20 that covers the scaly substrate 10, that is provided as an outermost layer, and that contains at least one member selected from the group consisting of hydroxyapatite and hydrocalumite. The bright pigment of the present invention may be further provided with an interference color coating that is disposed more towards the center than the outermost coating and that contains at least one metal oxide selected from the group consisting of titanium oxide and iron oxide. Moreover, the bright pigment of the present invention may be further provided with a silver-containing coating that is disposed more towards the center than the outermost coating and that contains silver and/or a silver alloy. The outermost coating may contain an anionic pigment.
