In order to assist an instructor in providing farming guidance to a producer, a farming guidance assistance apparatus (100) includes: a data management unit (11) that manages attributes of an agricultural product on agricultural lands on a per-land basis； and a notification statement generation unit (12) that determines whether applicable conditions that have been preset in one-to-one correspondence with notification statements of which the producer is to be notified are satisfied on a per-statement basis, and when there is a notification statement whose applicable condition is satisfied, outputs the notification statement together with information for specifying the producer to be notified of the notification statement.
