A granular jelly beverage for medication used to take crude drug and/or herbalmedicine, comprising (a) 0.1 to 15.0 mass% bitter masking ingredient consistingof vegetable fat or oil and/or animal fat or oil, (b) 5.0 to 20.0 mass% bitter maskingauxiliary ingredient consisting of sugar alcohol, (c) 0.1 to 5.0 mass% coagulationinhibiting gelling ingredient, (d) 0.1 to 5.0 mass% at least one flavor regulatingingredient selected from the group consisting of an acid, its derivative anda salt thereof, and (e) the balance water.