An electronic smoking article (60) is disclosed. The article includes a liquid supply including liquid material, a heater operable to heat the liquid material to a temperature sufficient to vaporize the liquid material and form an aerosol. An aroma carrier (89a) includes fragrance material and is operable to deliver fragrance during smoking. The aroma carrier 89 provides an orthonasal experience in addition to the retronasal experience of the electronic smoking article (60). The aroma carrier can include a liquid, gel, film, or solution including a fragrance and/or aromatic material that is released before and/or during smoking. The fragrance material can be applied directly to the electronic smoking article or can be incorporated into a strip or ring of material, such as a paper, plastic or polymeric film material. In one embodiment, the flavour aroma of the gel, fluid and/or solution can be released by the action of a puff which may open a vent over the aroma strip when positioned inside the first section (70).
