< Topic >As it is possible, to make become deformed easily, at the same time, stabilizing the deformation, it can maintain, it offers the lure where coloration is difficult to scale.SolutionsThe core material 2 which possesses the coloration section 21 where coloration is administered to the surface and, it possesses the lure itself 4 which possesses with the transparent surface material 3 at least canning coloration section 21, core material 2, is formed from the metal which possesses flexibiility and form containment Characteristic, surface material 3, is formed from soft synthetic resin, with the lure 1 where lure itself 4, has with the core material field and the non core material field other than that correspond on the edge strip of core material 2 in the edge strip, the area of the core material field, is wider than the area of the non core material fieldCertain.< Choice figure >Drawing 1【課題】容易に変形させることができ、且つ、その変形を安定して維持できると共に、彩色が剥げ落ち難いルアーを提供する。【解決手段】表面に彩色が施された着色部21を有する芯材2と、少なくとも着色部21を被覆する透明な表面材3とを有するルアー本体4を有し、芯材2が、可撓性及び形状保持性を有する金属から形成されており、表面材3が、軟質合成樹脂から形成されており、ルアー本体4が、その側面において、芯材2の側面に対応する芯材領域と、それ以外の非芯材領域とを有し、芯材領域の面積が、非芯材領域の面積よりも広いルアー1である。【選択図】図1