Active comfort controlled bedding systems include a variable firmness control and/or variable climate control. The active comfort controlled bedding systems generally include a plurality of air bladders, each one of the plurality of air bladders includes a pressure sensor configured to measure pressure within a respective air bladder. A control unit configured to selectively operate a pump and valves to sequentially adjust a pressure in two or more of the plurality of air bladders having an applied load of an end user thereon to provide a repeating pattern within the two or more plurality of air bladders, wherein the repeating pattern is defined by a pressure increase and subsequent decrease in a selected one of the plurality of air bladders followed a pressure increase and subsequent decrease in a selected other one of the plurality of air bladders to provide a massaging action.