A reflective netting material suitable for providing over and/or adjacent the plant as bird netting, insect netting, shadecloth netting, windbreak netting, or hail protection netting, is knitted, woven, or non-woven, from a synthetic monofilament, yarn, or tape or combination thereof formed from a resin comprising at least one white pigment such that the monofilament, yarn, or tape reflects at least 30% solar radiation on average across the UV (wavelength about 280-400 nm), visible (wavelength about 400-700 nm) and very near infrared (wavelength about 700-800 nm) ranges, and which transmits at least 10% or 5% on average of solar radiation across the wavelength range about 800-2500 nm.
