The invention relates to a method for measuring a characteristic of an eye of a subject, the method comprising: providing a fixation target for a subject to view; ascertaining a diameter of a pupil of the eye of the subject while the subject views the fixation target; adjusting a brightness level of the fixation target to a selected brightness level corresponding to the ascertained diameter of the pupil of the eye; and objectively measuring at least one characteristic of the eye of the subject while the subject views the fixation target at the selected brightness level.