The present disclosure relates to an improved wick inserting device for better automated handling, and an automated handling system, as well as an assembly of a pot and a wick inserting device and an assembly of a plurality of interconnected wick inserting devices. Present day Wick inserting devices are manually inserted into plant pots, after manually attaching a length of Wick thereto. This is less desirable and the present disclosure provides a Wick inserting device that is better suitable for automation, and to this end have developed a Wick inserting device, comprising - an elongate body dimensioned to pass through a hole in a bottom or a sidewall of a plant pot; - a Wick clamp or jaw at one end of the elongate body configured to engage a length of a wick; and - a stop head at an opposing end of the elongate body.