PURPOSE: A composition containing genistein for promoting migration or proliferation of stem cells is provided to effectively resolve a stem cell supply problem and low survival rate in a tissue, and to be used as a novel stem cell therapeutic aid. CONSTITUTION: A composition for promoting migration or proliferation of stem cells contains 10^-15M to 10^-10M of genistein. A method for promoting migration or proliferation of stem cells comprises a step of treating the stem cells with genistein at a concentration of 10^-15M to 10^-10M. The stem cells are proliferated by increase of expression of CDK2, CDK 4, cyclin D1, and cyclin E. A stem cell therapeutic aid contains the composition. The stem cells are used for treating myocardial infarction.본 발명은 제니스틴(Genistein)을 포함하는 줄기세포의 이동 또는 증식 촉진용 조성물 및 이를 포함하는 줄기세포 치료 보조제에 관한 것이다. 또한 본 발명은 줄기세포에 제니스틴을 처리하여 줄기세포의 이동 또는 증식을 촉진하는 방법에 관한 것이다.