An ultrasonic diagnostic apparatus including means that acquires a three-dimensional ultrasonic signal of an internal organ of an examinee, means that sets a direction of a two-dimensional standard cross-section of the internal organ means that adjusts display parameter of an image of a site which an examinee intends to observe, means that generates a two-dimensional standard cross-sectional image from the three-dimensional ultrasonic signal on the basis of the set direction of the two-dimensional standard cross-section of the internal organ, means that generates an observation cross-sectional image and a rendering image from the three-dimensional ultrasonic signal on the basis of the display parameters of the adjusted image, and display means that combines and displays the two-dimensional standard cross-sectional image, the observation cross-sectional image and the rendering image.
