According to one embodiment, there is provided an ultrasonic diagnostic apparatus includes a data acquisition unit configured to scan a three-dimensional region in a subject having a contrast agent injected therein over a predetermined period by using ultrasonic waves and to thereby acquire ultrasonic data concerning the three-dimensional region over the predetermined period, a volume data generation unit configured to generate first volume data in each time phase in an analysis period by using the ultrasonic data concerning the three-dimensional region over the analysis period in the predetermined period and to generate second volume data indicative of contrast agent temporal information about the analysis period and third volume data indicative of a contrast agent characteristic amount at each position in the three-dimensional region in the analysis period, and an image generation unit configured to generate a projected image by using the second volume data and the third volume data.
