The invention provides bread comprising liquid oil, comprising 1 to 25 parts by weight of fat and oil, 0.1 to 7 parts by weight of an emulsifier, and 0.001 to 2 parts by weight of a humectant, incorporated into 100 parts by weight of wheat flour, the emulsifier being a mixture of glycerin fatty monoester and propylene glycol fatty monoester, the mixing ratio of glycerin fatty monoester/propylene glycol fatty monoester by weight being 1/0.5 to 1/2.The invention also provides cake comprising 1.8 to 55 parts by weight of fat and oil, 0.33 to 12.8 parts by weight of an emulsifier, 0.001 to 2 parts by weight of a humectant, and 80 to 300 parts by weight of sugar, incorporated into 100 parts by weight of wheat flour, the emulsifier being a mixture of glycerin fatty monoester and propylene glycol fatty monoester, the mixing ratio of glycerin fatty monoester/propylene glycol fatty monoester by weight being 1/0.5 to 1/2.