Cosmetic use of at least one plant of genus Fragaria(I) and/or its extract and/or a composition containing (I) to decrease, delay, prevent whitening of hair and/or body hair, is claimed. Independent claims are included for: (1) the extract of a plant of genus Fragaria; (2) process of cosmetic treatment comprising administering (I) or the composition to a subject; and (3) combination product for simultaneous, separate or sequential use, comprising at least a component comprising (I) and a second component comprising an additional active agent for promoting natural pigmentation or reducing whitening of hair, comprising extracts of a plant of pomegranate ( Punica granatum), blackberry, raspberry, grape, walnut, Terminalia belerica, Terminalia chebulaand Terminalia arjunaand Caesalpinia spinosa. ACTIVITY : Dermatological; Anabolic. MECHANISM OF ACTION : None given.