PROBLEM TO BE SOLVED: To provide a non-aerosol type cosmetic for hair bleaching or dyeing, which has good foaming performance and coatability even for severely damaged hair and can be bleached or dyed without causing color unevenness. SOLUTION: A first agent containing an alkaline agent, a second agent containing hydrogen peroxide, and a non-aerosol former container for discharging a mixed solution thereof in the form of bubbles are provided, and a component (A) is contained in the mixed solution. )-(C), the total of the components (A) and (B) is 1% by mass or more, and the mass ratio (B) / (A) is 0.25 or more, a cosmetic for hair bleaching or dyeing. (A) Sulfate group-containing anionic surfactant represented by the following formula 0.01 to 5% by mass RO- (CH2CH2O) n- [CH2CH (CH3) O] m-SO3M [R is a hydrocarbon group of C8-25 , N is 0.5 to 45, m is 0 to 50, M is alkali metal or NH4] (B) Polymer of diallyl quaternary ammonium salt and acrylic acid having a charge density of 5.5 to 8.0 meq / g (C) Cationic surfactant [selection diagram] None【課題】ダメージの大きな毛髪に対しても良好な泡性能及び塗布性を有し、色ムラを生ずることなく脱色又は染色できるノンエアゾールタイプの毛髪脱色用又は染毛用化粧品の提供。【解決手段】アルカリ剤を含有する第1剤、過酸化水素を含有する第2剤、及びこれらの混合液を泡状に吐出するノンエアゾールフォーマー容器を備え、当該混合液中に成分(A)~(C)を含有し、成分(A)及び(B)の合計が1質量%以上、質量比(B)/(A)が0.25以上である、毛髪脱色用又は染毛用化粧品。 (A)次式で表される硫酸基含有アニオン界面活性剤 0.01~5質量% R-O-(CH2CH2O)n-[CH2CH(CH3)O]m-SO3M〔RはC8-25の炭化水素基、nは0.5~45、mは0~50、Mはアルカリ金属又はNH4〕 (B)電荷密度が5.5~8.0meq/gである、ジアリル4級アンモニウム塩とアクリル酸との重合体 (C)カチオン界面活性剤【選択図】なし